3 Under-the-Radar Brands You Need to Know

Though right now autumn seems an eternity away, it’s never too early to take note of what you’ll need to make sure your wardrobe is up to snuff when it arrives. So, having finally shaken the sand out of my suitcase from my recent bi-annual trip to Las Vegas—where I got a first look at the most stylish picks of the season—I’m here to fill you in on some of the best brands you might not know about.

They hail from around the globe, but they were brought together by Erik Ulin, President of Men’s at Project and the curator responsible for The Tents which showcases the coolest niche talent the trade show has to offer. You’ll want to remember them all when the mercury drops after Labor Day.


Originally an Italian label, Closed offers quality and fit in its chinos that will make you reconsider denim as your weekend go-to. The fall/winter collection expands more fully into lifestyle offerings such as peacoats, duffle coats, and M65 jackets, no doubt inspired by foggy lower east side Manhattan mornings and the icy docks of the Hudson River. 

The core chino range is still present and highly recommended for those making their first foray into a dressier trouser without wanting to lose their cool. A looser, pleated silhouette also makes an appearance here for the more fashion-forward set. Trust: These are not your dad’s Sunday chinos.


On the sartorial tip, Ring Jacket is a brand already known amongst menswear aficionados. Founded in Japan in the 1950s, it reproduced American tailored suits that have become some of the most coveted in its home country. Today the same quality and construction that you would expect from a Japanese interpretation of an American standard is still very present. 

Ring Jacket takes its cues from Neapolitan construction but reinterprets the silhouettes and patterns in a decidedly Stateside fashion. The label’s patented “balloon” jacket is woven from high twist wool that is comfortable like a jersey, but still retains its shape and is extremely wrinkle resistant. You’ve just found a way to go straight from airport security to your first meeting in comfort and style.


This New York based label effortlessly combines utilitarian and luxury apparel. Designed in 100% Japanese cotton, Max ‘n Chester has the feel of such heavy hitters as Visvim and Officine Generale, but retains its distinct voice. 

Chore jackets, camo prints, chunky knits, and even Ikat prints meld together to make something classic yet totally distinctive. These pieces are easy to wear when you want to look put-together but not like you’re trying too hard (as is always the goal). It’s the perfect union of heritage, utility, and wearability.


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